# 11. Go-to-market and User Acquisition

* Once BNB Sign protocol is in testnet. Before mass adoption, token will be airdropped for early adopters (bootstrap the network via signature to earn model). &#x20;
* User reference is critical for virtual growth, creating network effect. Token rewards are available for user reference&#x20;
* Partnership with key industry players e.g wallet provider, Crypto VC, blockchain startups, DAO etc&#x20;