> For the complete documentation index, see [llms.txt](https://bnbsign.gitbook.io/bnbsign-white-paper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bnbsign.gitbook.io/bnbsign-white-paper/bscsign-white-paper/contents/11.-go-to-market-and-user-acquisition.md).

# 11. Go-to-market and User Acquisition

* Once BNB Sign protocol is in testnet. Before mass adoption, token will be airdropped for early adopters (bootstrap the network via signature to earn model).  
* User reference is critical for virtual growth, creating network effect. Token rewards are available for user reference 
* Partnership with key industry players e.g wallet provider, Crypto VC, blockchain startups, DAO etc